The task was to reasearch brands within our interests, break down and report what each brand’s design language is, and choose one to add a new product into, within it’s already existing language and product list.
It became increasingly obvious that Gerber specialized in bladed objects and small tools. With this in mind I began to look for holes in the product line, and noticed a lack of lights and lighting utensils. This is where I would make my entrance.
Once a design and functionality was decided on, a medium fidelity CAD model was created for use in renders and physical prototyping.
